As world renown Gen Y career adviser, Penelope Trunk, has astutely observed, Gen Y wants to be entrepreneurs. We want to be our own bosses. We don’t want to live in cube farms for the rest of our lives, and we want the two things that never seem to go together: time and money.
Instead of working long arduous hours on a startup that may or may not pan out (or pay out), many Gen Y folks – and retirees for that matter – are turning to direct sales. They don’t plan to get rich quick, but it is their safety net or “Plan B” should they lose their job, want to quit their job, or want to supplement their income. And I can tell you from personal experience, there is nothing more rewarding and empowering than owning your own business.